Commentary

To lead in AI, start smaller

By Geoff Tuff
By Steven Goldbach

Geoff Tuff is Deloitte’s global and US leader for sustainability work with energy, resources, and industrials clients at Deloitte. Steven Goldbach is Deloitte’s sustainability practice leader in the US after serving nearly a decade as the firm’s Chief Strategy Officer. Megan Buskey is an editor and writer at Deloitte. Tuff and Goldbach’s third book, Hone: How Purposeful Leaders Defy Drift, was published in October 2025 by Wiley. Click here to learn more about Deloitte’s global network of member firms.